Marketing to Gen Z in the Philippines
Younger buyers are slowly taking over the market as they attain greater purchasing power. Paying...
Social Media Best Practices: How to Set Up Brand Profiles Effectively
Social media is where the competition is, so you need to set up your profiles for maximum brand visibility. Read about social media best practices here.
Viral Marketing Techniques to Get People Talking About Your Brand
Learn how to boost your brand's visibility and engage with your target audience. Read on to discover the secrets of successful viral marketing!
6 Reasons to Use Facebook Reels to Market Your Brand
Facebook Reels provide marketers with a new avenue to reach their target audience online. Read here to find out how to market your brand effectively with Reels.
How to Monetize TikTok
With over one billion active users, TikTok has become one of the most popular and...
Social Media in the Philippines: Facts, Statistics, History & Trends
Social media is one of the world’s top communication channels—if not the top. Since its...
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7 of the Biggest Influencer Marketing Fails Made by Brands
Everyone’s on social media, and everybody trusts somebody’s opinion. This phenomenon is the main reason...
Why Micro-Influencers Are Better: 11 Statistics to Consider
Influencers have become integral to modern marketing, with more consumers valuing their opinions. Learn why micro-influencers are better in certain situations.
10 Examples of Social Proof Being Used to Engage Website Visitors
You’re passing by two coffee shops and start craving a cup of joe. The odds...
5 Tips for Using Social Media in Government
Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector...
TikTok vs Reels – How Do They Compare
The world of social media is in a constant state of flux, with new and...
Meme Marketing: Benefits of Using Memes to Promote Your Brand
A mix of social media and humor has brought in a new type of marketing strategy. Here’s how meme lords are taking over the social media marketing scene.
What Vine Did Wrong and Why Is TikTok Doing It Better?
From dance challenges to simple recipes, pop culture references, and even down to medical tips,...
Using Social Media Marketing to Appeal to Younger Generations
The world of business today is truly borderless. No longer are you bound by the...