Paid Advertising

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First Banner Ad and The Lessons We Can Still Apply Today

As we know by now, digital marketing waits for no one – platforms are continuously...

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10 SEM Rookie Mistakes You Might Be Making

  Search engine marketing (or search advertising) is relatively easy to set-up compared to other...

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Case Study: How Facebook Ad Fatigue Can Destroy Your Campaign Metrics

Facebook Ad Fatigue Definition Facebook Ad fatigue is the condition when your audience gets tired...

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5 Reasons to Use Google Dynamic Remarketing

  Last year, I published 2 posts about remarketing, Beginner’s Guide to Retargeting and 7...

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