User experience is a term that has become widely adopted in the online industry. Naturally, the better the user experience, the higher the chance of being satisfied with a product. Companies report $62 billion in losses annually due to bad UX. Of that amount, they lose $2 billion every year due to page load issues alone. That’s why a website’s speed plays a massive role in the UX, but that’s not the only thing that matters.
According to statistics, 46% of people who had an interruptive mobile experience decided not to buy from the brand again. Furthermore, 75% of users see the website’s aesthetic as an essential aspect of credibility.
As you can see, numerous factors influence UX, so if you’re interested to find out more, keep reading!
Every $1 Invested in UX Brings $100 in Return
When it comes to online businesses, great UX is what helps businesses satisfy customers’ needs. The focus is shifted toward how they feel while browsing a website or using an app on their devices.
Many companies realize that investing in research, design, and UX testing will result in high ROI. After all, it’s not only an investment. Working to provide a high-quality experience is considered a part of any holistic online strategy. UX helps with customer acquisition, retention, and satisfaction, and has ultimately become a priority for businesses that want to succeed.
70% of Customers Abandon Purchases Because of Bad UX
Businesses that aren’t optimizing their websites for both mobile and desktop lose an enormous number of potential customers. Since online traffic is shifting toward mobile devices, many businesses will have to optimize their content correspondingly.
Providing customers with excellent UX means making the entire process as intuitive and seamless as possible. Simplified payment forms and intuitive web design can lead to reduced cart abandonment and increased conversion rates.
72% of Customers Will Tell Six People About a Good Experience
On the other hand, 13% will tell 15 or more people about a poor experience. If businesses want to build their brands, then improved UX will give them better word-of-mouth marketing, and poor ones will spread like wildfire.
Companies that focus on the customer-centric approach have better retention rates and more recurring sales in the long run. Their customers feel valued and know what to expect, which ultimately leads to better returns.
63% of People Would Consider Messaging Chatbots
Chatbots are a great way to save on customer support and provide users with instant information. The use of chatbots is growing as 40% of customers don’t really care if there’s a human or a bot on the other side of the screen, as long as they get what they want.
Chatbots are quick to respond, provide 24-hour service, and are easy to communicate with. Customers are usually more than happy to use chatbots to find simple answers, solve problems, or make reservations, which is useful in just about any industry.
Using Audio Can Help Humanize User Interfaces
People are already using AI tools like Siri, Alexa, and Google Assistant to help them make inquiries and accomplish tasks more quickly and easily. Therefore, it should not be surprising to see websites using voice-activated tools to help consumers save time and find information faster.
Addressing the UX of sound using Voice User Interfaces (VUIs) is likely to improve functionality. It gives users more flexibility, but companies need to think of a proper way to integrate the technology. For example, it could provide a summary or an explanation of a product or guide the consumer through a buying process, but the features shouldn’t be too complicated to avoid confusing users.
39% of Visitors will Stop Engaging if Images don’t Load
Using images can improve the UX, but only if the images are optimized to load quickly. Visitors are impatient and will likely seek out your competitors if images don’t perform as they should.
A massive 39% of website visitors will stop engaging with the content if the image is slow to load, and the same goes for the images that won’t load at all – 39% won’t wait for it. So, make sure none of your blog elements negatively impact load times, especially visual media.
70% of Visitors Appreciate Bullet Points
Studies claim that using bullet points and lists improves the retention of visitors, and it’s true. Bullet points are easy to follow since they present a piece of information separated from all other content. So much so that 70% of people tend to stay and look at lists with bullet points.
Including bullet points in blog posts and pages makes the text more scannable, and in the age of shortening attention spans, this means more people will inherently read them.
Summary
Improved user experience leads to better customer retention and acquisition, which is key for modern commerce. Websites that provide their users with a high-quality UX through good web design also reinforce their brand identity, which leads to better brand recall and more satisfied customers that are likely to spread the word around about your company.
The power of good UX promises more sales, more retention, and better branding. What’s not to love?
