Maximize your eCommerce Digital Marketing Performance
Quickly test new strategies to increase revenue and lifetime value
Are you making sales, but know deep down there you should be selling 10X on your eCommerce site?
We hear the following from our customers before they work with us:
Spiralytics can help you improve every aspect of your digital marketing, collaborating in a way that builds on your effort to date, optimizes your time investment and maximizes results
Our Approach
Learn
your unique business why your customers buy your products
Combine
your experience, our experience and competitor benchmarks to determine which channels & strategies will drive ROI
Optimize
your currently campaigns
Continuous Improvement
introduce new ideas based on what’s working
Why trust
Spiralytics?
10+
10 years in business
500+ Happy Clients
No set-up fees
No long contracts: If we aren’t improving your digital marketing, you can cancel any time
Successfully grown businesses in the US, UK, Asia, Australia and Europe
Automated Reporting
Google Partner, Hubspot Platinum Partner: If Google & Hubspot trusts us, you can too
Transparency & Education
in our Strategies and Methods
Fast Launch
(days not weeks)
Experts in remote excellence since 2013!
A few kind words
about Spiralytics
The eCommerce
Optimization Path
We work to fully understand your learning journey and not repeat past mistakes. We also benchmark your competitors to uncover their secrets and show what’s working for their business.
Prioritization
Which products and categories should we focus on first? This is especially challenging on a large site as there are many sinkholes where you can invest time and money and with no ROI. We carefully analyze conversion history, search volumes and SEM CPC / SEO difficulty, then work with you to identify strategic and high profit products. With this targeted list, we can stay focused on high ROI areas of your portfolio, then expand out.
If people are searching for your products, or for the problems that your products solve, this channel can work for you. There are 100 ways to approach it, but based on our experience, we identify the strategies that are most likely to ROI. We carefully set up each strategy in a tightly controlled test, validate engagement and conversion metrics, then once we have established a ROAS (return on ad spend), we expand upon success.
Visually compelling products, products that are new to the market, and awesome deals tend to do best on Facebook, Instagram, Google and other platforms. All platforms have great tools to target your audience and convert. Our thought process is the same here as for Search Ads: Based on our experience, we identify winning platforms and strategies, and roll out carefully controlled tests to validate our ideas. If you already have large campaigns running, we audit the accounts, then propose best practices to improve ROAS, and carefully roll out the improvement tests. All of this is explained to you step by step as we go.
Prioritization is key here as well. We look for categories that convert well, have good search volume, and page 1 isn’t dominated by the large sites. Every eCommerce site has unique “doors of entry” to win with SEO. We find the right doors, we optimize those pages, and begin the process of building authority. Our primary method is creating highly useful and visual resources on your site, but there are many other ways.
We build content that converts, and content that builds authority for your SEO campaign. This is a highly engineered process with strong benchmarking prior to proposing topics and executing.
For mature eCommerce sites, email can be 30% or more of your revenue. We help you with strategies to build your list, and then work on creating email marketing that is non-obtrusive yet effective at driving sales. Smart segmented strategies are best to earn the highest ROI for each send.
Many clients come to us trying to understand why their campaigns aren’t working, or how to increase the performance of their site. Most often, the problems boil down to one of the following:
Speed: If your site or specific pages are slow, conversion drops like a rock. We’ll do a full audit to uncover and fix all technical problems affecting speed and usability.
50+ other various problems preventing sales
Non-standard templates / checkout: If the site is highly customized, including the check out funnel, users can easily get lost. We use UX best practices, heat maps, analytics, user testing and several other methods to uncover problems and fix them.
Comparison Shopping: If you sell products or brands that are also sold on other sites, you are going to have to convince shoppers to buy from you. Oftentimes price wins, but there are ways around this.
